The IAB MIXX AWARDS

Who will receive an IAB MIXX Awards this year? Discover the winners during the ceremony on Thursday 17th of October 2024 in Tour&Taxis.

The “IAB MIXX Marketing and Interactive Excellence Awards” are a recognition for the best digital cases of the year. 4 jury’s will evaluate the submitted cases within 4 main domains:

- Digital Campaign

- Digital Media

- Digital Marketing Technology & Innovation

- Digital for Good

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing, publisher of Inside Magazine and Digimedia.be.

For further details, please visit https://submit-iabmixxawards.be/

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 23 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 23 categories as such:

The DIGITAL CAMPAIGN Jury will reward

SoMe
Native
Branded Content
Best Influencer Marketing
Search Advertising
Brand Advertising Campaign
Direct Response / Lead Generation Campaign
Best use of Video Advertising
Search Engine Optimization

Criteria:

Insight and strategy (33%)

Creativity (33%)

Results / Engagement (33%)

The Digital For Good Jury will reward

Sustainability Campaign
Non profit / CSR
Effective use of carbon neutral tools

Criteria:

Insights & Strategy (33%)

Creativity (33%)

Results / Engagement (33%)

The DIGITAL MARKETING TECHNOLOGY & INNOVATION Jury will reward

Product Innovation
Effective Use of Data / Dashboarding etc
Virtual Augmented Reality or other New Technologies
Best UX / UI Journey Design
Best use of AI
Best Belgian Marketing Tool
Best International Marketing Tool

Criteria:

Insights & Strategy (33)

Creativity (33%)

Results / Engagement (33%)

The DIGITAL MEDIA Jury will reward

Digital OOH Advertising
Retail Media
Digital Audio Advertising
Connected TV Advertising
E-Commerce

Criteria:

Insights & Strategy (33%)

Creativity (33%)

Results / Engagement (33%)

The 4 categories Jury’s

THE DIGITAL CAMPAIGN JURY :

Karel Goethals - IPG Mediabrands (President)
Valérie Heyse - Ads & Data
Catherine DeBlock - FamousGrey
Antoine Carré - Havas
Sarah Levin - Stellar Tech
Estelle Bouvier - Décathlon

THE DIGITAL MARKETING TECHNOLOGIES & INNOVATION JURY :

Jo Delannoy - Programmads (President)
Philippe Buyle - JC Decaux
Koen Vanooydonck
Clara Geerts - Google Belgium
Isabelle Lambert - KINESSO – IPG Mediabrands
Dax Vercauteren - Adform
Tim Karpisek - iO

The 4 categories Jury’s

THE DIGITAL MEDIA JURY:

Valérie Morfitis - Unilever (President)
Nele Vanhecke - Bol
Charlotte Snijckers - Clear Channel
Joris Vandendooren - Universem
Simon Depauw - D'Ieteren
Michael Deblon - Dentsu

THE DIGITAL FOR GOOD JURY :

Valérie Janssens - RMB (President)
Berten Peremans - Publicis Groupe
Jonathan Jacoby - Space

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If you have any questions, you can contact:

For the Tables Reservation :

Priska Vaz - Event Coordinator
priska@digimedia.be - +33 6 95 83 75 77

For any problem regarding the cases self :

NATHALIE PRIETO - Head of Activities & Sponsoring
nathalie.prieto@marketing.be - +32 472 10 20 85

The IAB MIXX AWARDS