IAB Mixx Awards

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 11 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 11 categories as such:

 

The DIGITAL CAMPAIGN Jury will reward

  • SoMe
  • Native
  • Branded Content
  • Best Influencer Marketing
  • Search Advertising
  • Brand Advertising Campaign
  • Direct Response / Lead Generation Campaign
  • Best use of Video Advertising

Criteria:
  • Insight and strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)

 

The Digital For Good Jury will reward

  • Sustainability Campaign
  • Non profit / CSR
  • Effective use of carbon neutral tools

 

Criteria:
  • Insights & Strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)

The DIGITAL MARKETING TECHNOLOGY & INNOVATION Jury will reward

  • Product Innovation
  • Effective Use of Data / Dashboarding etc
  • Virtual Augmented Reality or other New Technologies
  • Best UX / UI Journey Design
  • Best use of AI
  • Best Belgian Marketing Tool
  • Best International Marketing Tool

Criteria:
  • Insights & Strategy (33) 
  • Creativity (33%)
  • Results / Engagement (33%)

The DIGITAL MEDIA Jury will reward

  • Digital OOH Advertising
  • Retail Media
  • Digital Audio Advertising
  • Connected TV Advertising
  • E-Commerce 

Criteria:
  • Insights & Strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)

 

Read more

Program of the evening :

19.00 : Welcome Drink @ your own table 
20.00 : Diner and Ceremony

 

Place to be: 

Tour & Taxis, Brussels
 

 

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The 4 categories Jury’s

THE DIGITAL CAMPAIGN JURY :  

  • will be announced soon!

THE DIGITAL MARKETING TECHNOLOGIES & INNOVATION JURY : 

  • will be announced soon!

The 4 categories Jury’s

THE DIGITAL MEDIA JURY: 

  • will be announced soon!

THE DIGITAL FOR GOOD JURY : 

  • will be announced soon!

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If you have any questions, you can contact:

 

For the Tables Reservation : 

Elise Dorval - Event Coordinator
Elise@digimedia.be - +32 2 349 35 50

For any problem regarding the cases self :

NATHALIE PRIETO - Head of Activities & Sponsoring
nathalie.prieto@marketing.be -  +32 472 10 20 85