The IAB MIXX AWARDS

The « Marketing and Interactive Excellence Awards » rewards the best digital campaigns of the year.
This means that every aspect of the campaign is important depending on the category: strategy, creativity, results, innovation engagement, etc… Only the best digital campaigns will receive an award.
Campaigns may be submitted in 8 different categories and will be judged by 4 different expert juries.

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 8 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 8 categories as such:

The Digital Communication Jury will reward

Best Multi-channel Campaign
Awards the best campaign which used at least three different digital channels (display, video, social, e-mailing, DOOH, …). This campaign can be short term or long term.
Best Single-channel Campaign
Awards the best single-channel campaign, a campaign that was only using one single channel (social, e-mailing, display, video, DOOH, …). This campaign can be short term or long term.
Best Content Marketing
Awards the best use of content (written, audio, video…) in a multi-channel campaign or content program. The content has to be used across a minimum of three digital channels (website, social, native, ...). This campaign/program can be short term or long term.
Best Community Management
Awards the best conversation management approach via social media. Strategy, creative approach and content, but also the feedback on reactions will be judged. Only long term programs (at least 6 months) will be awarded.

The Interface Jury will reward

Best Interface
Awards the best ergonomy and user experience (UX) of a website (desktop, tablet, mobile, or an app. Creativity, innovation and engagement will be judged.

The Innovation Jury will reward

Best use of technology within a campaign
Awards the best use of a new technology within a campaign (virtual reality, 3D, artificial intelligence, blockchain …). The jury will focus on the innovation and creativity, but also on the utility of the technology within the campaign.

The Media Jury will reward

Best Awareness campaign
Awards the best digital campaign with a clear branding strategy. The jury will focus on objectives, strategy and results.
Best Performance campaign
Awards the best digital campaign with a clear performance strategy. The jury will focus on objectives, the use of technology and data, and results, but also on the efforts in optimizing the results during the campaign.

The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY

President: Christine Jean - AG Insurance
Petra De Roos - LDV
François Simon - L'oreal
Inge Moerenhout - Pebble Media
Bérengère Dechamps - Space

THE INNOVATION JURY

President: Wim Decraene - Frucon
Sam De Win - Prophets
Inge Vander Velpen - &KOO
Arnaud Destree - Havas
Angelique Trenson - IBM

The 4 categories Jury’s

THE MEDIA JURY

President: Sonja Klein - Omnicom Media Group
Amaury Rosier - Levis
Alice Crosby - Beiersdorf
Nathalie Rahbani - Telenet
Kathy Vandevelde - Clear Channel

THE INTERFACE JURY

President: Alex Thoré – Magis.Company
Françis Lippens - Leo Burnett
Alexandre De Saedeleer - Tapptic
Anne Smits - Monkeyshot
Geerlinde Pevenage - &KOO

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17th of October 2018

The IAB MIXX AWARDS