25th of November 2020

Tour & Taxis, Brussels

The IAB MIXX AWARDS

The “IAB MIXX Marketing and Interactive Excellence Awards” are a recognition for the best digital cases of the year. 4 jury’s will evaluate the submitted cases within 4 main domains:

- Digital Communication 

- Digital Media

- Digital Marketing Technology

- Digital Design & UX

 

The 4 presidents of the jury’s will also choose winners for three Special Awards:

- Most Promising Digital Agency of the Year

- Digital Agency of the Year

- Digital Advertiser of the Year

 

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing, publisher of Inside Magazine and Digimedia.be.

 

For further details, please visit https://submit-iabmixxawards.be/

 

 

 

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 10 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 10 categories as such:

 

The DIGITAL COMMUNICATION Jury will reward

  • BEST CAMPAIGN - COMMERCIAL

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…) and who had a commercial objective, either in B2C, B2B or B2E. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. 

Criteria:
  • Insight and strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)
  • BEST CAMPAIGN - CHARITY

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…). and who had a charity objective. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. 

Criteria:
  • Insight and strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)
  • BEST CAMPAIGN - CORONA CRISIS

Awards the most meaningful campaign during the Corona crisis and which mainly used digital channels (display, video, social, DOOH, e-mailing…). The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result.

Criteria:
  • Insight and strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)

The DIGITAL DESIGN & UX Jury will reward

  • BEST VISUAL DESIGN

Awards the best visual design of a digital platform. (Website, App on any type of device)

Criteria:
  • 20% How does visual design serves the UX?
  • 20% How does visual design reflects the Brand positioning?
  • 20% How does visual design serves the overall objectives of the project?
  • 20% Best practice and innovation?
  • 20% Design Impact? 

 

  • DIGITAL USER EXPERIENCE

Awards the best User Experience of a digital platform (Website, App on any type of device).

Criteria:
  • 20% How does UX serves the business strategy?
  • 20% User centricity
  • 20% Consistency
  • 20% Best practice and Innovation
  • 20% Performance

The DIGITAL MARKETING TECHNOLOGY Jury will reward

  • BEST BELGIAN MARKETING TOOL

Awards the best marketing tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

Criteria:
  • 20% Dashboarding/reporting
  • 20% Penetration
  • 20% Innovation
  • 20% Added Value
  • 20% Time Efficiency
  • BEST INTERNATIONAL MARKETING TOOL

Awards the best marketing tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

Criteria:

  • 20% Dashboarding/reporting
  • 20% Penetration
  • 20% Innovation
  • 20% Added Value
  • 20% Time Efficiency

The DIGITAL MEDIA Jury will reward

  • BEST MEDIA ENGAGEMENT CAMPAIGN

Awards the best digital campaign behind the different touchpoints. The jury will focus on Media technicity (what audience and/or optimization tools and technologies were used) & Results. The submissions in this category can include any type of digital media (including DOOH, digital radio, addressable tv-advertising…)

Criteria:
  • 33% KPI, objectives
  • 33% Media Strategy
  • 33% Results: useful score, brand recognition and lift, brand consideration, reach on target…

 

  • BEST USE OF MARKETING TECHNOLOGY

Awards the best use of a Marketing technology (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…) within a campaign. The jury will focus on how the tool has been used and how it helped to achieve the objectives.

Criteria:
  • 33% Results
  • 33% Future Vision (Creative Use)
  • 33% Added Value to the Campaign
  • BEST INFLUENCER CAMPAIGN

Awards the best influencer marketing campaign used in relevant digital channels. The cases focus on how influencers are used to increase the audience and on their additional role in the marketing campaign.  

Criteria:
  • 33% Insight and strategy: how was the influencers used to reach the objectives, how effective was your use of influencers and targeting
  • 33% creativity: demonstrate the relation between influencer’s idea and the digital execution
  • 33% results: what effect did the campaign have in the market

Program of the evening :

18.30 : Welcome Drink
19.30 : Diner and Ceremony
22.00 : Party
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The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY :  Best Campaign Commercial, Best Campaign Charity & Best Campaign during the Corona crisis,

  • President : Valérie Bracke (Head of Brand, Media & Communication, KBC) 
  • Yasmine Mertens (OXFAM)
  • Salma Haouach (LeLabTV)
  • Ilse Vandevyvere (Proximus)
  • Jeremie Goldwasser (TBWA)

THE MARKETING TECHNOLOGIES JURY : Best International Marketing Technology & Best Belgian Marketing Technology,

  • President: Laurent Deramaix (Managing Partner, CEO, Business Elements)
  • Aurélie Couvreur (Digitaly)
  • Nicolas Vanderseypen (VOICE AGENCY )
  • Laurence Baeten (Blue2purple)
  • Tim Sturtewagen (Adhese) 

The 4 categories Jury’s

THE DIGITAL MEDIA JURY: Best Media engagement, Best Use of Marketing Technology & Best Influencer campaign

  • President: Corinne Verstraete (Mediacom)
  • Baudouin Vande Berg (Clear Channel)
  • Florence Duquenne (Keytrade) 
  • Simon de Pauw (D'ieteren)
  • Pieter Jadoul (Adsomenoise) 

THE DIGITAL INTERFACES JURY : Digital Design & UX

  • President: Alain Mayné (Director Strategic Planning, Hoet & Hoet) 
  • Liesbeth Nizet (digipolitans) 
  • Isabelle Verstraete (Stockman Verstraete) 
  • Amelie Sainthuile  (Belly & Brain)
  • Lloyd Jouret (Keeward) 

An event by

Supported by

If you have any questions, you can contact:

 

CAROLINE TYBERGIN - SALES & MARKETING DIRECTOR
caroline@digimedia.be - +32 2 349 35 62

 

NATHALIE PRIETO - EVENTS MANAGER
nathalie.prieto@marketing.be -  +32 2 234 54 01