IAB Mixx Awards

The IAB MIXX AWARDS

The “IAB MIXX Marketing and Interactive Excellence Awards” are a recognition for the best digital cases of the year. 4 jury’s will evaluate the submitted cases within 4 main domains:

- Digital Communication 

- Digital Media

- Digital Marketing Technology

- Digital Design & UX

 

 

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing, publisher of Inside Magazine and Digimedia.be.

 

For further details, please visit https://submit-iabmixxawards.be/

 

 

 

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 10 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 10 categories as such:

 

The DIGITAL COMMUNICATION Jury will reward

  • BEST CAMPAIGN - COMMERCIAL

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…) and who had a commercial objective, either in B2C, B2B or B2E. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. 

Criteria:
  • Insight and strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)
  • BEST CAMPAIGN - CHARITY

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…). and who had a charity objective. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. 

Criteria:
  • Insight and strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)
  • BEST CAMPAIGN - CORONA CRISIS

Awards the most meaningful campaign during the Corona crisis and which mainly used digital channels (display, video, social, DOOH, e-mailing…). The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result.

Criteria:
  • Insight and strategy (33%)
  • Creativity (33%)
  • Results / Engagement (33%)

The DIGITAL DESIGN & UX Jury will reward

  • BEST VISUAL DESIGN

Awards the best visual design of a digital platform. (Website, App on any type of device)

Criteria:
  • 20% How does visual design serves the UX?
  • 20% How does visual design reflects the Brand positioning?
  • 20% How does visual design serves the overall objectives of the project?
  • 20% Best practice and innovation?
  • 20% Design Impact? 

 

  • DIGITAL USER EXPERIENCE

Awards the best User Experience of a digital platform (Website, App on any type of device).

Criteria:
  • 20% How does UX serves the business strategy?
  • 20% User centricity
  • 20% Consistency
  • 20% Best practice and Innovation
  • 20% Performance

The DIGITAL MARKETING TECHNOLOGY Jury will reward

  • BEST BELGIAN MARKETING TOOL

Awards the best marketing tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

Criteria:
  • 20% Dashboarding/reporting
  • 20% Penetration
  • 20% Innovation
  • 20% Added Value
  • 20% Time Efficiency
  • BEST INTERNATIONAL MARKETING TOOL

Awards the best marketing tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

Criteria:
  • 20% Dashboarding/reporting
  • 20% Penetration
  • 20% Innovation
  • 20% Added Value
  • 20% Time Efficiency

The DIGITAL MEDIA Jury will reward

  • BEST MEDIA ENGAGEMENT CAMPAIGN

Awards the best digital campaign behind the different touchpoints. The jury will focus on Media technicity (what audience and/or optimization tools and technologies were used) & Results. The submissions in this category can include any type of digital media (including DOOH, digital radio, addressable tv-advertising…)

Criteria:
  • 33% KPI, objectives
  • 33% Media Strategy
  • 33% Results: useful score, brand recognition and lift, brand consideration, reach on target…

 

  • BEST USE OF ADVERTISING TECHNOLOGY

Awards the best use of Ad tech (Virtual reality, artificial intelligence, blockchain, DMP, DSP, SSP…) within a campaign. The jury will focus on how the tool(s) has been used and how it helped to achieve the objectives.

Criteria:
  • 33% Results
  • 33% Future Vision (Creative Use)
  • 33% Added Value to the Campaign
  • BEST DIGITAL AUDIO CAMPAIGN

Awards the Best digital audio campaign broadcasted on digital audio channels (Streaming platform, Podcasts platforms, Webradio, etc). Digital audio campaign means any kind of audio ads within any kind of streaming platform. The case focus on how the digital audio campaign fit with the marketing objectives & increase the impact of the global campaign (if any).

Criteria:
  • 33% KPI's and strategy: How does it fit into a larger media-strategy 
  • 33% Targeting: (device, geography, socio-demo, behavioral, weather…)
  • 33% results
Read more

Program of the evening :

18.30 : Welcome Drink @ your own table 
19.30 : Diner and Ceremony
 

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The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY :  Best Campaign Commercial, Best Campaign Charity & Best Campaign during the Corona crisis,

  • President : Silvia Wiesner (Unilever) 
  • Jonathan Romain (Mastercard)
  • Lolita Swanet (Volvo cars)
  • Sara Lou (Molengeek) 
  • Joachim Francois (Famous Grey)

THE MARKETING TECHNOLOGIES JURY : Best International Marketing Technology & Best Belgian Marketing Technology,

  • President: Roel Naessens (Salesforce)
  • Merouane Saadi (Smartclip)
  • Bert Van Wassenhove (THINK)
  • Barbara De Mol (Electric by D'ieteren)
  • Julie Andrade (Clear Channel)

The 4 categories Jury’s

THE DIGITAL MEDIA JURY: Best Media engagement, Best Use of Marketing Technology & Best Digital Audio campaign

  • President: Doriane Magnus (Kiabi)
  • Pieter-Jan Adriaensens (Loterie Nationale)
  • Véronique Deconinck (Pepsico)
  • Alper Can (KRC Genk)
  • Ofelia Faes (PHD)

THE DIGITAL INTERFACES JURY : Digital Design & UX

  • President: Guido Goffeau (CCX)
  • Adelaide Aerts (Planet Parfum)
  • Katsuyuki Nagatani (Belfius)
  • Annie Stewart (Infosys)
  • Véronique Pirson (Minale Design Strategy)

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If you have any questions, you can contact:

 

KAYA JOSSE
kaya@digimedia.be - +32 (0)499 42 58 10

 

NATHALIE PRIETO - EVENTS MANAGER
nathalie.prieto@marketing.be -  +32 2 234 54 01