19th of October 2017

Tour & Taxis, Brussels

The IAB MIXX AWARDS

The « Marketing and Interactive Excellence Awards » rewards the best digital campaigns of the year.
This means that every aspect of the campaign is important depending on the category: strategy, creativity, results, innovation engagement, etc… Only the best digital campaigns will receive an award.
Campaigns may be submitted in 8 different categories and will be judged by 4 different expert juries.

CLICK HERE TO SUBMIT YOUR CASE(S) BEFORE 24th OF SEPTEMBER

 

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 8 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 8 categories as such:

 

The Digital Communication Jury will reward

  • Best Multi-channel Campaign
    Awards the best multi-channel campaigns (minimum 3 digital channels to be used)
  • Best Single-channel Campaign
    Awards the best Single-channel campaigns (social, e-mailing, Display, video, …)
  • Best Content Marketing
    Awards the best use of content (written, video…)  across a minimum of three digital channels (website, social, native, ...)
  • Best Community Management
    Awards the best conversation management approach (by an advertiser using social media - long term)

The Interface Jury will reward

  • Best Interface
    Awards the most creative, innovative and engaging website and/or app

The Innovation Jury will reward

  • Best use of technology within a campaign
    Awards the the best use of a new technology within a campaign (beacon, Virtual reality, 3D, Data, …)

The Media Jury will reward

  • Best Awareness campaign
    Awards the best Branding strategy for a digital campaign
  • Best Performance campaign
    Awards the best performance strategy for a digital campaign

The first Artificial Intelligence Jury

To celebrate our 10th anniversary, we have created the world’s first Artificial Intelligence jury, called Pearl.
She will designate the winner of a special award and will judge all entries using algorithms that learn from past data.

Enter your case now and let the data decide.

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The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY

  • President: Magda Trullemans - Orange Belgium
  • Griet Byl - MM
  • Pauline Kinet - TBWA
  • Isabelle Koelman - Happiness Brussels
  • Annie Courbet - Brocom

THE INNOVATION JURY

  • President: Beatrice de Mahieu - Virtuology-Academy.com
  • Nathalie Erdmanis - AG Insurance
  • Annick Vandersmissen - blue2purple
  • Ann Voorspoels - Havas Brussels
  • Alexandra Bor - Estēe Lauder Companies Benelux

The 4 categories Jury’s

THE MEDIA JURY

  • President: Nathalie L'Hoir - UM
  • Farah Belhaj - FCA Fiat Chrysler Automobiles
  • Séverine Distave - Alpro
  • Carla Mouchbahani - Kunstmaan
  • Marion Min - Leadist

THE INTERFACE JURY

  • President: Ronane Hoet – Hoet&Hoet
  • Delphine Van Loocke - Google
  • Isabelle Bamber - Keeward
  • Amélie Sainthuile - Belly & Brain
  • Carine Moitier - Bivolino.com

TABLE OR SEAT REGISTRATION

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Payment

  • You will maybe have to use your DIGIPASS if your bank requires it!

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If you have any questions, you can contact:

CAROLINE TYBERGIN - SALES & MARKETING DIRECTOR
caroline@best.be - +32 2 349 35 62

JEREMY MUYLAERT - EVENTS MANAGER
 jeremy.muylaert@marketing.be -  +32 2 234 54 05

Timing for the 19th of October:
Welcome drink: 18.00
Ceremony: 19.00
Dinner: 20.30
Party: 22.30