The IAB MIXX AWARDS

The “IAB MIXX Marketing and Interactive Excellence Awards” are a recognition for the best digital cases of the year. 4 jury’s will evaluate the submitted cases within 4 main domains:

- Digital Communication

- Digital Platforms

- Mark Ad-Tech Tools

- Media

The 4 presidents of the jury’s will also choose winners for three Special Awards:

- Most Promising Digital Agency of the Year

- Digital Agency of the Year

- Digital Advertiser of the Year

The Digital Sales of the Year Award & the Digital Planner of the Year Award will be chosen by their peers in the market in collaboration with UMA & DMA.

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing, publisher of Inside Magazine and Digimedia.be.

For further details, please visit https://submit-iabmixxawards.be/

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 8 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 8 categories as such:

The Digital Communication Jury will reward

Best campaign - Commercial
Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…) and who had a commercial objective, either in B2C, B2B of B2E. This campaign can be short term or long term. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. This category is not about individual techniques, it is about the different techniques responding to each other.
Best campaign - Charity
Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…). and who had a charity objective. This campaign can be short term or long term. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. This category is not about individual techniques, it’s about the different techniques responding to each other.

The Digital Platforms Jury will reward

Design & UX & UI / Dash Boarding
Awards the best design and user experience (UX) of a digital platform (Website, Mobile site, App, Walled garden on any type of device). Creativity, innovation and engagement will be judged.

The Mark Ad-Tech tools Jury will reward

Best Mark-ad tech tool
Awards the best Mark-Ad Tech tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Cases in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

The Media Jury will reward

Best Brand Engagement Campaign
Awards the best digital campaign with a clear branding strategy. The jury will focus on objectives, strategy and results. The cases in this category can include any type of digital media (including DOOH, digital radio, addressable tv-advertising…)
Best Consumer Engagement Campaign
Awards the best digital campaign with a clear performance strategy. The jury will focus on objectives, the use of technology, data and results, but also on the efforts in optimizing the results (clicks, leads, sales…) during the campaign. The cases in this category can include any type of digital media (including DOOH, digital radio, addressable tv-advertising…)
Best Influencer Campaign
Awards the best influencer marketing campaign used in relevant digital channels. The cases focus on how influencers are used to increase the audience and on their additional role in the marketing campaign.

The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY

President: Anne-Clotilde Picot - Ikea
Sylvie Quertainmont - Lactalis
Jeremy Muylaert - Your agency
Dieter Vanhoof - Your Company
Deirdre Keustermans - DoDo Company

THE DIGITAL PLATFORMS JURY

President: Bram Cappaert - Prophets
Thibaut Debelle - Audi
Janneke Van Leemput - Delen Private Bank
Anton Mussche - Stampix
Antoinette Ribas - Ogilvy social.Lab

The 4 categories Jury’s

THE MARK AD-TECH TOOLS JURY

President: Olivier Simonis - Qualifio
Sandra Philippaerts - Roularta
Benjamin Sekkai - Vectaury
Laetitia Dangoisse - Selligent
Ruben Geeraerts - S4M

THE MEDIA JURY

President: Els Thielemans – Maxus Belgium
Loubna Khalladi - KBC
Laurence Waegemans - Clearchannel
Maha Karim-Hosselet - MKKM
José Fernandez - D'Ieteren

16th of October 2019