16th of October 2019

Tour & Taxis, Brussels

The IAB MIXX AWARDS

The “IAB MIXX Marketing and Interactive Excellence Awards” are a recognition for the best digital cases of the year. 4 jury’s will evaluate the submitted cases within 4 main domains:

- Digital Communication

- Digital Platforms

- Mark Ad-Tech Tools

- Media

 

The 4 presidents of the jury’s will also choose winners for three Special Awards:

- Most Promising Digital Agency of the Year

- Digital Agency of the Year

- Digital Advertiser of the Year

 

The Digital Sales of the Year Award & the Digital Planner of the Year Award will be chosen by their peers in the market in collaboration with UMA & DMA.

 

The IAB Mixx Awards is an international initiative organized in Belgium by the Belgian Association Of Marketing and Best of Publishing, publisher of Inside Magazine and Digimedia.be.

 

For further details, please visit https://submit-iabmixxawards.be/

 

 

 

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 8 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 8 categories as such:

 

The Digital Communication Jury will reward

  • Best campaign - Commercial
  • Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…) and who had a commercial objective, either in B2C, B2B of B2E. This campaign can be short term or long term. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. This category is not about individual techniques, it is about the different techniques responding to each other. 
     
  • Best campaign - Charity
  • Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…). and who had a charity objective. This campaign can be short term or long term. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. This category is not about individual techniques, it’s about the different techniques responding to each other. 

The Digital Platforms Jury will reward

  • Design & UX & UI / Dash Boarding
  • Awards the best design and user experience (UX) of a digital platform (Website, Mobile site, App, Walled garden on any type of device). Creativity, innovation and engagement will be judged.

The Mark Ad-Tech tools Jury will reward

  • Best Mark-ad tech tool
  • Awards the best Mark-Ad Tech tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Cases in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

The Media Jury will reward

  • Best Brand Engagement Campaign
  • Awards the best digital campaign with a clear branding strategy. The jury will focus on objectives, strategy and results. The cases in this category can include any type of digital media (including DOOH, digital radio, addressable tv-advertising…)

     
  • Best Consumer Engagement Campaign
  • Awards the best digital campaign with a clear performance strategy. The jury will focus on objectives, the use of technology, data and results, but also on the efforts in optimizing the results (clicks, leads, sales…) during the campaign. The cases in this category can include any type of digital media (including DOOH, digital radio, addressable tv-advertising…)

     
  • Best Influencer Campaign
  • Awards the best influencer marketing campaign used in relevant digital channels. The cases focus on how influencers are used to increase the audience and on their additional role in the marketing campaign.  

Program of the evening :

18.30 : Welcome Drink
19.30 : Diner and Ceremony
22.00 : Party
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The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY

  • President: Anne-Clotilde Picot - Ikea
  • Sylvie Quertainmont - Lactalis
  • Jeremy Muylaert - Your agency
  • Dieter Vanhoof - Your Company
  • Deirdre Keustermans - DoDo Company

THE DIGITAL PLATFORMS JURY

  • President: Bram Cappaert - Prophets
  • Thibaut Debelle - Audi
  • Janneke Van Leemput​ - Delen Private Bank
  • Anton Mussche - Stampix
  • Antoinette Ribas - Ogilvy social.Lab

The 4 categories Jury’s

THE MARK AD-TECH TOOLS JURY

  • President: Olivier Simonis - Qualifio
  • Sandra Philippaerts - Roularta
  • Benjamin Sekkai - Vectaury
  • Laetitia Dangoisse - Selligent
  • Ruben Geeraerts - S4M

THE MEDIA JURY

  • President: Els Thielemans – Maxus Belgium
  • Loubna Khalladi - KBC
  • Laurence Waegemans - Clearchannel
  • Maha Karim-Hosselet - MKKM
  • José Fernandez - D'Ieteren

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If you have any questions, you can contact:

 

CAROLINE TYBERGIN - SALES & MARKETING DIRECTOR
caroline@digimedia.be - +32 2 349 35 62

 

NATHALIE PRIETO - EVENTS MANAGER
nathalie.prieto@marketing.be -  +32 2 234 54 01