20 Oct. 2016
Tour & Taxis, Brussels
The IAB MIXX AWARDS
The « Marketing and Interactive Excellence Awards » rewards the best digital campaigns of the year.
This means that every aspect of the campaign is important depending on the category: strategy, creativity, results, innovation engagement, etc… Only the best digital campaigns will receive an award.
Campaigns may be submitted in 8 different categories and will be judged by 4 different expert juries.
The 4 categories Jury’s
The 4 categories Jury’s
- THE DIGITAL COMMUNICATION JURY
President: Yann Balbaert - Head of Digital - Air Brussels - THE INNOVATION JURY
President: Brice Le Blévennec - CEO - Emakina Group - THE MEDIA JURY
President: Bénédicte Lobelle - Digital Business Strategy, Digital Media and Digital Product Development - Loterie Nationale / Nationale Loterij - THE INTERFACE JURY
President: Koen van Impe - Founding Partner - Heaven Can Wait &KOO
CATEGORIES
The IAB MIXX Awards recognizes digital marketing excellence in different media campaigns.
You can submit your case in one or more of the 8 different categories available, according to the campaign objectives.
There will be four different expert juries rewarding the winners of the 8 categories as such:
Digital Communication Jury will reward
- Best Multi-channel Campaign
Awards the best multi-channel campaigns (minimum 3 digital channels to be used)
- Best Single-channel Campaign
Awards the best Single-channel campaigns (social, e-mailing, Display, video, …)
- Best Content Marketing
Awards the best use of content (written, video…) across a minimum of three digital channels (website, social, native, ...)
- Best Community Management
Awards the best conversation management approach (by an advertiser using social media - long term)
Awards the best multi-channel campaigns (minimum 3 digital channels to be used)
Awards the best Single-channel campaigns (social, e-mailing, Display, video, …)
Awards the best use of content (written, video…) across a minimum of three digital channels (website, social, native, ...)
Awards the best conversation management approach (by an advertiser using social media - long term)
Innovation Jury will reward
- Best use of technology within a campaign
Awards the the best use of a new technology within a campaign (beacon, Virtual reality, 3D, Data, …)
Awards the the best use of a new technology within a campaign (beacon, Virtual reality, 3D, Data, …)
Media Jury will reward
- Best Media Strategy
Awards the the best Media Strategy for a Digital Campaign
Awards the the best Media Strategy for a Digital Campaign
Interface Jury will reward
- Best Website
Awards the most creative, innovative and engaging website (including mobile websites)
- Best Mobile app
Awards the most creative, innovative and engaging mobile app
Awards the most creative, innovative and engaging website (including mobile websites)
Awards the most creative, innovative and engaging mobile app
IAB Mixx Awards
