• BEST CAMPAIGN - COMMERCIAL

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…) and who had a commercial objective, either in B2C, B2B or B2E. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. 

Criteria:

• Insight and strategy (33%)

• Creativity (33%)

• Results / Engagement (33%)

• BEST CAMPAIGN - CHARITY

Awards the best campaign that mainly used digital channels (display, video, social, DOOH, e-mailing…). and who had a charity objective. The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result. 

Criteria:

• Insight and strategy (33%)

• Creativity (33%)

• Results / Engagement (33%)

• BEST CAMPAIGN - CORONA CRISIS

Awards the most meaningful campaign during the Corona crisis and which mainly used digital channels (display, video, social, DOOH, e-mailing…). The case shows how the digital channels are used in the campaign and how the different touchpoints are combined to get the best result.

Criteria:

• Insight and strategy (33%)

• Creativity (33%)

• Results / Engagement (33%)

• BEST VISUAL DESIGN

Awards the best visual design of a digital platform. (Website, App on any type of device)

Criteria:

• 20% How does visual design serves the UX?

• 20% How does visual design reflects the Brand positioning?

• 20% How does visual design serves the overall objectives of the project?

• 20% Best practice and innovation?

• 20% Design Impact? 

• DIGITAL USER EXPERIENCE

Awards the best User Experience of a digital platform (Website, App on any type of device).

Criteria:

• 20% How does UX serves the business strategy?

• 20% User centricity

• 20% Consistency

• 20% Best practice and Innovation

• 20% Performance

• BEST BELGIAN MARKETING TOOL

Awards the best marketing tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

Criteria:

• 20% Dashboarding/reporting

• 20% Penetration

• 20% Innovation

• 20% Added Value

• 20% Time Efficiency

• BEST INTERNATIONAL MARKETING TOOL

Awards the best marketing tool (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…). Technology is the base of the evolution of the marketing activities nowadays. Submissions in this category have to proof how innovative they are and how unique they are in helping actors (advertisers, agencies, media agencies…) in the marketing industry.

Criteria:

• 20% Dashboarding/reporting

• 20% Penetration

• 20% Innovation

• 20% Added Value

• 20% Time Efficiency

• BEST MEDIA ENGAGEMENT CAMPAIGN

Awards the best digital campaign behind the different touchpoints. The jury will focus on Media technicity (what audience and/or optimization tools and technologies were used) & Results. The submissions in this category can include any type of digital media (including DOOH, digital radio, addressable tv-advertising…)

Criteria:

• 33% KPI, objectives

• 33% Media Strategy

• 33% Results: useful score, brand recognition and lift, brand consideration, reach on target…

• BEST USE OF MARKETING TECHNOLOGY

Awards the best use of a Marketing technology (Data, chatbot, virtual reality, 3D, artificial intelligence, blockchain, voice marketing, DMP, DSP, SSP…) within a campaign. The jury will focus on how the tool has been used and how it helped to achieve the objectives.

Criteria:

• 33% Results

• 33% Future Vision (Creative Use)

• 33% Added Value to the Campaign

• BEST INFLUENCER CAMPAIGN

Awards the best influencer marketing campaign used in relevant digital channels. The cases focus on how influencers are used to increase the audience and on their additional role in the marketing campaign.  

Criteria:

• 33% Insight and strategy: how was the influencers used to reach the objectives, how effective was your use of influencers and targeting

• 33% creativity: demonstrate the relation between influencer’s idea and the digital execution

• 33% results: what effect did the campaign have in the market