19th of October 2017

Tour & Taxis, Brussels

The IAB MIXX AWARDS

The « Marketing and Interactive Excellence Awards » rewards the best digital campaigns of the year.
This means that every aspect of the campaign is important depending on the category: strategy, creativity, results, innovation engagement, etc… Only the best digital campaigns will receive an award.
Campaigns may be submitted in 8 different categories and will be judged by 4 different expert juries.

CATEGORIES

The IAB MIXX Awards recognizes digital marketing excellence in different campaigns. You can submit your case in one or more of the 8 different categories available, according to the campaign objectives. There will be four different expert juries rewarding the winners of the 8 categories as such:

 

The Digital Communication Jury will reward

  • Best Multi-channel Campaign
    Awards the best multi-channel campaigns (minimum 3 digital channels to be used)
  • Best Single-channel Campaign
    Awards the best Single-channel campaigns (social, e-mailing, Display, video, …)
  • Best Content Marketing
    Awards the best use of content (written, video…)  across a minimum of three digital channels (website, social, native, ...)
  • Best Community Management
    Awards the best conversation management approach (by an advertiser using social media - long term)

The Interface Jury will reward

  • Best Interface
    Awards the most creative, innovative and engaging website and/or app

The Innovation Jury will reward

  • Best use of technology within a campaign
    Awards the the best use of a new technology within a campaign (beacon, Virtual reality, 3D, Data, …)

The Media Jury will reward

  • Best Awareness campaign
    Awards the best Branding strategy for a digital campaign
  • Best Performance campaign
    Awards the best performance strategy for a digital campaign

The 4 categories Jury’s

THE DIGITAL COMMUNICATION JURY

  • President: Magda Trullemans - Orange Belgium
  • Griet Byl - MM
  • Pauline Kinet - TBWA
  • Isabelle Koelman - Happiness Brussels

THE INNOVATION JURY

  • President: Beatrice de Mahieu - Virtuology-Academy.com
  • Nathalie Erdmanis - AG Insurance
  • Maud Van de Velde - 20th Century Fox Film Belgium
  • Ann Voorspoels - Havas Brussels
  • Alexandra Bor - Estēe Lauder Companies Benelux

The 4 categories Jury’s

THE MEDIA JURY

  • President: Nathalie L'Hoir - UM
  • Farah Belhaj - FCA Fiat Chrysler Automobiles
  • Séverine Distave - Alpro
  • Carla Mouchbahani - Kunstmaan
  • Marion Min - Kwanko

THE INTERFACE JURY

  • President: Ronane Hoet – Hoet&Hoet
  • Delphine Van Loocke - Google
  • Isabelle Bamber - Keeward

TABLE OR SEAT REGISTRATION

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Payment

  • You will maybe have to use your DIGIPASS if your bank requires it!

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If you have any questions, you can contact:

CAROLINE TYBERGIN - SALES & MARKETING DIRECTOR
caroline@best.be - +32 2 349 35 62

JEREMY MUYLAERT - PROJECT MANAGER
 jeremy@iab-belgium.be -  +32 2 526 55 63

Timing for the 19th of October:
Welcome drink: 18.00
Ceremony: 19.00
Dinner: 20.30
Party: 22.30