The IAB MIXX Awards are entering a new era, for which a select group of leading experts has been brought together. A diverse jury of five experts will evaluate the year’s best campaigns, projects and digital tools across each of the four categories.
The IAB MIXX Awards are entering a new era, with a carefully selected group of leading experts coming together for the occasion. A diverse jury of five experts will evaluate the year’s best campaigns, projects and digital tools across each of the four categories.
Highly diverse jury panels
Dennis De Cat (Fightclub Academy), Chair of the IAB MIXX Awards, reflects on the selection process: “Convincing professionals to join the juries was not a challenge; quite the opposite, in fact. We received more applications than there were places available. We therefore had to select candidates based on their expertise, aiming to achieve a good balance across the panels.”
The juries are balanced in terms of both the expertise they bring together and their overall composition. “We placed a strong emphasis on diversity, bringing together representatives from companies of different types and sizes. We also made sure to achieve genuine gender parity. As a result, the juries reflect the full breadth and diversity of our industry as closely as possible.”
An exceptional edition ahead
“The digital landscape has evolved enormously, and the IAB MIXX Awards need to evolve with it,” says Dennis De Cat. “In this respect, 2026 marks a real turning point. We wanted to take this flagship digital advertising event to the next level, not only through its categories and juries, but also through the atmosphere and overall experience. Thanks to our new collaboration with OFCORES, the awards ceremony will be even more dynamic and memorable.”
“The IAB MIXX Awards are, and will continue to be, a strong and well-established brand,” emphasises Roel Van Aelst (iO), Vice-Chair of the IAB MIXX Awards and President of the MarTech category jury. “The fresh momentum surrounding the event, together with the arrival of new partners keen to get involved, points to an exceptional edition ahead.” The diversity of the juries will also play a role. “We wanted to bring together a wide range of profiles in balanced panels, and we have achieved that. We look forward to carefully evaluating the outstanding Belgian work that will be submitted.”
Submit your case
Would you like to submit an entry? You have until 9 October 2026 to do so.