CATEGORIES
The IAB MIXX Awards recognise and celebrate the most impactful, innovative and effective digital advertising campaigns in Belgium. Each year, the awards showcase outstanding work that pushes the industry forward and sets new standards for excellence.
An independent panel of industry experts evaluates entries across four dedicated jury streams:
Awards digital campaigns primarily aimed at building brand awareness, brand preference, or long-term brand equity.
Awards data-driven digital campaigns focused on measurable conversion objectives such as lead generation, registrations or other defined actions.
Awards digital campaigns with direct impact on sales, e-commerce performance, or revenue growth.
Awards the most effective campaign leveraging search as a primary channel, including paid search (SEA), organic search (SEO), or a combination of both.
Awards the most effective campaign leveraging social media platforms and/or influencer marketing to drive measurable results.
Awards the most effective use of digital broadcast channels delivering scaled reach through formats such as Digital Out-of-Home (DOOH), Connected TV (CTV) or Digital Audio.
Awards the most effective campaign leveraging retail media networks or commerce platform advertising to influence purchase behaviour.
Awards the most effective campaign leveraging owned digital assets such as websites, apps, CRM, email, messaging platforms, or other first-party environments.
Awards the most effective use of data, analytics, or dashboarding to generate actionable insights and measurable marketing or business impact.
Awards the most effective use of technology, UX/UI to design, optimise, and orchestrate a seamless digital customer journey.
Awards the most innovative and effective application of artificial intelligence within a marketing or digital context.
Awards the most effective development or implementation of a digital platform enabling marketing, commerce, engagement, or data-driven growth.
Awards the most innovative marketing technology product developed in Belgium that demonstrates strong market relevance and impact.
Awards the most effective digital campaign that delivers measurable positive impact on environmental sustainability, climate action, or ecological responsibility.
Awards the most effective digital campaign addressing social issues such as inclusion, equality, education, health, community development, or societal wellbeing.
Awards the most effective digital campaign developed for or by a non-profit organisation, foundation, or NGO, delivering measurable mission-driven impact.
Awards the agency that is the most remarkable, based on all entries and awards of the IAB MIXX Awards 2026.
For this award, we use an evaluation grid with a point system based on the awards they win. A Gold is good for 3 points, a Silver for 2 and a Bronze for 1. The agency that scores the most points in total — across the 4 juries — takes home the Digital Agency of the Year award. Only in the case of an ex aequo will there be a discussion between the 4 judges and the president, so they will have to come to a consensus.
